Ideel Privacy Statement

This Privacy Statement (“Privacy Statement”) explains how Ideel (“Ideel,” “us,” “our,” and “we”) uses your information and applies to all who use our Web site –, mobile applications, electronic services, social networking sites, interactive features, online services, or any of our described online activities we own or control (collectively, the “Site”). This Privacy Statement is incorporated in our Terms of Use, which also apply when you use our Site.

Please read this Privacy Statement carefully and review it periodically for the latest information about our privacy practices. By using the Site, you agree to the terms of this Privacy Statement. If you do not agree with the practices described in this Privacy Statement, please do not provide us with your personal information or interact with the Site.

We may modify this Privacy Statement at any time. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of notice on the Site prior to the change becoming effective. You can determine when this Privacy Statement was last revised by referring to the date it was “Last Updated” below. You can review the last version of this Privacy Statement Here.

This Privacy Statement is organized as follows

  1. 1. Types of Information We Collect
  2. 2. Your Choices
  3. 3. How Ideel Uses Information
  4. 4. When and Why Ideel Discloses Personal Information
  5. 5. How Ideel Collects Information
  6. 6. Security of Personal Information
  7. 7. Accessing and Correcting Personal Information
  8. 8. Social Networks
  9. 9. Privacy Practices of Third Parties
  10. 10. Notice to Residents of Countries outside the United States of America
  11. 11. Children’s Privacy
  12. 12. Contact Us; California Privacy Rights and Other Countries
  13. 13. Glossary of Terms

1. Types of Information We Collect

We will collect information, including Personal Information and Non-Identifying Information, when you interact with us and the Site, for example when you:

    • access or use the Site;
    • register, subscribe, or create an account with Ideel;
    • open or respond to our e-mails;
    • contact customer service or use other customer support tools;
    • provide information to enroll or participate in Other Programs provided on behalf of, or together with, Business Partners and Affiliates;
    • visit any page online that displays our ads or content;
    • purchase products or services on or through the Site;
    • connect or link to any Site via social networking sites;
    • post comments to Online Communities;
    • and provide information to our Vendors.

This Privacy Statement does not apply to the collection of information in any way other than as listed above.

2. Your Choices

We think that you benefit from a more personalized experience when we know more about you and what you like. However, you can limit the information you provide to Ideel, and you can limit the communications that Ideel sends to you.

  1. (a) Commercial E-mails
  2. You may choose not to receive commercial e-mails from us by following the instructions contained in any of the commercial e-mails we send or by logging into your account through the Ideel website, entering the “Account” section, and selecting “Email & Password.” Please note that even if you unsubscribe from commercial email messages, we may still e-mail you non-commercial e-mails related to your account and your transactions on the Site. You may update your subscription preferences at any time.

  3. (b) Cookies and Tracking
  4. You may manage how your browser handles Cookies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. You can opt-out of being targeted by certain Third-Party Ad-Servers online using the National Advertising Initiative’s Opt-Out Tool, or on TRUSTe’s site.

  5. (c) Device Data
  6. You may manage how your mobile device and mobile browser share certain Device Data with Ideel, as well as how your mobile browser handles Cookies by adjusting the privacy and security settings on your mobile device. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

  7. (d) E-mails from Business Partners
  8. If you wish to opt out of receiving offers directly from our Business Partners, you can follow the opt-out instructions in the emails that they send you.

3. How Ideel Uses Information

We (or our Vendors on our behalf), use information collected as described in this Privacy Statement to:

    • Operate, maintain and improve the Site and our services, and Other Programs;
    • Provide you with interest-based ads and offers for products and services from us and participating Business Partners;
    • Facilitate and fulfill orders placed on the Site – for example, for Ideel vouchers and other goods and services, including tracking redemption;
    • Evaluate your eligibility for certain types of offers, products or services that may be of interest to you, and analyze advertising effectiveness;
    • Answer your questions and respond to your requests;
    • Perform analytics and conduct customer research;
    • Communicate and provide additional information that may be of interest to you about Ideel and our Business Partners, sometimes by combining your information with information from Other Sources;
    • Send you reminders, technical notices, updates, security alerts, support and administrative messages, service bulletins, marketing messages, and requested information, including on behalf of Business Partners;
    • Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our Business Partners;
    • Manage our everyday business needs, such as administration of the Site, forum management, fulfillment, analytics, fraud prevention, and enforcement of our corporate reporting obligations and Terms of Use, or to comply with the law;
    • Allow you to apply for a job, post a video or sign up for special offers from merchants, Business Partners, or third parties through the Site, and to
    • Enhance other information we have about you directly or from Other Sources to help us better understand you and determine your interests. We also may use information collected as described in this Privacy Statement with your consent or as otherwise required or permitted by law.

4. When and Why Ideel Discloses Information

We (or our Vendors on our behalf) may share your Personal Information as required or permitted by law:

    • with any Ideel Affiliate who may only use the Personal Information for the purposes described in this Privacy Statement;
    • with our Vendors to provide services for us and who are required to protect the Personal Information;
    • to report or collect on debts owed to us or our Business Partners;
    • with relevant Business Partners: with whom we jointly offer products and services;
    • to facilitate a direct relationship with you, including in connection with any program we administer on behalf of the Business Partner;
    • to enable electronic communications with you as part of purchase, a sponsored reward, offer, contest, program, or other activity in which you have elected to participate;
    • to the extent you have purchased or redeemed a Ideel voucher, goods or services offered by a Business Partner or participated in an offer, rewards, contest or other activity or Other Programs sponsored or offered through Ideel on behalf of that Business Partner;
    • with a purchaser of Ideel or any of the Ideel Affiliates (or their assets);
    • to comply with legal orders and government requests, or as needed to support auditing, compliance, and corporate governance functions;
    • to combat fraud or criminal activity, and to protect our rights or those of our Affiliates, users, and Business Partners, or as part of legal proceedings affecting Ideel;
    • in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate; or
    • with your consent.

We encourage Business Partners to adopt and post privacy policies. However, their use of Personal Information obtained through Ideel is governed by their privacy policies and is not subject to our control.

We may also disclose Non-Identifiable Information:

    • for the same reasons we might share Personal Information;
    • with Business Partners for their own analysis and research;
    • to facilitate targeted content and ads; or
    • with Third-Party Ad-Servers to place our ads and/or ads of our merchants or Business Partners on the Site and on third-party sites, and to analyze the effectiveness of those ads.

We do not share Personal Information with Third-Party Ad-Servers; however, Third-Party Ad-Servers may automatically collect Non-Identifying Information about your visit to the Site and other websites, your device address, your Internet Service Provider and the browser you use to visit the Site. They do this by using Cookies, clear gifs and other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visits to the Site and the other websites tracked by these third parties. This Privacy Statement does not cover the collection methods or use of the information collected by Third-Party Ad-Servers, and Ideel is not responsible for Cookies or clear gifs in third party ads. We encourage you to review the privacy policies or statements of these third party advertising companies to learn more about their use of Cookies and other technologies. If you would like more information about this practice and to know your choices about not having this information used by third party advertisers, please visit and

5. How Ideel Collects Information

You provide us with your Personal Information when you register, subscribe, create an account, make purchases or redeem vouchers, or otherwise when you provide us with your Personal Information during your interaction with the Site. We also collect Personal Information when you contact us online for customer service and other support using self-help tools, such as email, text, or by posting to an Online Community.

We also receive Personal Information and other online and offline information from Other Sources. Ideel will use such information in accordance with applicable laws. Such information, when combined with Personal Information collected as provided in this Privacy Statement, will also be handled in accordance with this Privacy Statement. We also use cookies, tags, web beacons, local shared objects, files, tools and programs to keep records, store your preferences, improve our advertising, and collect Non-Identifying Information, including Device Data and your interaction with the Site and our Business Partners' web sites.

We use Cookies that allow us to connect your Site activity with other information we store about you in your profile or as related to your interactions with the Site. We use session cookies on a temporary basis, such as to manage your view of pages on the Site. We use persistent cookies for a number of purposes, such as retrieving certain information you have previously provided (for example, your user id if you asked to be remembered), and storing your preferences. Information from Cookies also tells us about the website you were visiting before you came to the Site and the website you visit after you leave the Site. When you access these pages or open email messages, we use Pixel Tags and Web Beacons to generate a notice of that action to us, or our Vendors. These tools allow us to measure response to our communications and improve the Site’ pages and promotions.

Device Data may be collected when your device interacts with the Site and Ideel, even if you are not logged into the Site using your device. If you have questions about the security and privacy settings of your mobile device, please refer to instructions from your mobile service provider or the manufacturer of your device to learn how to adjust your settings

6. Security of Personal Information

Ideel has implemented an information security program that contains administrative, technical and physical controls that are designed to reasonably safeguard Personal Information. For example, we use industry-standard encryption technology to secure Financial Account Information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at

7. Accessing and Correcting Personal Information

You can access, update and delete your Financial Account Information, and the other information you provided to us by managing this information through your online account, or by sending us an email at Keeping your Personal Information current helps ensure that we, our Affiliates and Business Partners offer you the offers that are most relevant to you.

If you want to deactivate your Ideel account or have other questions or requests, please contact us. While we are ready to assist you in managing your subscriptions, deactivating your account, and removing your active profile, we cannot always delete records of past interactions and transactions. For example, we are required to retain records relating to previous purchases on the Site for financial reporting and compliance reasons.

We will retain your Personal Information for as long as your account is active or as needed to provide you services and to maintain a record of your transactions for financial reporting purposes. If you wish to deactivate your account or request that we no longer use your Personal Information to provide you services contact us at We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Social Networks

You may also manage the sharing of certain Personal Information with us when you connect with us through social networking platforms or applications. Please refer to the privacy policy and settings of the social networking website or application to determine how you may adjust our permissions and manage the interactivity between Ideel and your social networking account or your mobile device.

  1. Social Community Areas
  2. The Site may be accessible through or contain connections to areas where you may be able to publicly post information, communicate with others such as discussion boards or blogs, review products and merchants, and submit media content. Prior to posting in these areas, please read our Terms of Use carefully. All the information you post may be accessible to anyone with Internet access, and any Personal Information you include in your posting may be read, collected, and used by others. We recommend that you do not post any Personal Information in the social community areas.

  3. Connecting through Social Networks
  4. You may log in to the Site using certain social network credentials. To manage the sharing of certain Personal Information with us when you connect with us through social networking platforms or applications refer to the privacy policy and settings of the social networking website or application. By proceeding through any of the above steps, you grant Ideel permission to access all of the elements of your social network profile information that you have made available to be shared and to use it in accordance with the social network’s terms of use and this Privacy Statement.

9. Privacy Practices of Third Parties

This Privacy Statement only addresses the use and disclosure of information by Ideel through your interaction with the Site. Other websites that may be accessible through links from the Site may have their own privacy statements and personal information collection, use, and disclosure practices. Our Business Partners may also have their own privacy statements. We encourage you to familiarize yourself with the privacy statements provided by these other parties prior to providing them with information or taking advantage of a sponsored offer or promotion.

10. Notice to Residents of Countries outside the United States of America

If you live outside the United States and you use the Site or provide us with Personal Information directly via the Site, your information will be handled in accordance with this Privacy Statement. By using the Site or giving us your Personal Information, you are directly transferring your Personal Information and Non-Identifiable Information to us in the United States. The United States may not have the same level of data protection as your jurisdiction. However, you agree and consent to our collection, transfer, and processing of your Personal Information and Non-Identifiable Information in accordance with this Privacy Statement. Regardless of where we transfer your information, we still protect your information in the manner described in this Privacy Statement.

Ideel uses Vendors to process and fulfill orders from outside of the United States. Prior to the transfer of any data to the Vendors, customers will be presented with the Vendors’ terms.

11. Children’s Privacy

Ideel does not intend that any portion of the Site will be accessed or used by children under the age of thirteen, and such use is prohibited. The Site is designed and intended for adults. By using Ideel, you represent that you are at least eighteen years old and understand that you must be at least eighteen years old in order to create an account and purchase the goods or services advertised through the Site. We will promptly delete information associated with any account be obtain actual knowledge is associated with a registered user who is not at least eighteen years old.

12. Contact Us; California Privacy Rights and Other Countries

Please contact us if you have any questions or comments about our privacy practices or this Privacy Statement. You can reach us online at You can reach us via postal mail at the following address: 620 8th Avenue, 45th Floor, New York, NY 10018. If you reside in Canada, you may have the right to be provided with access to Personal Information that we have collected about you and written information about our policies and practices with respect to the transfer of your personal information to Vendors outside Canada. E-mail us at with questions. Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the proceeding calendar year. In particular, the law provides that companies must inform consumers about the categories of personal information that have been shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To request a copy of the information disclosure provided by Ideel pursuant to Section 1798.83 of the California Civil Code, please contact us via the email or address stated above. Please allow 30 days for a response.

13. Glossary of Terms

Affiliate means a company owned and/or controlled by Ideel or Ideel’s parent company, Groupon, Inc. and also includes joint ventures entered into by Groupon, Inc. and/or its Affiliates.

Business Partners means, collectively, third parties with whom we conduct business, such as merchants, co-marketers, distributors, and resellers.

Cookie means a unique identifier, usually made up of small bits of code or text that a web server sends to your browser that stores information about your account, your preferences, and your use of the Site. Some cookies are temporary, whereas others may be configured to last longer. “Session cookies” are temporary cookies used for various reasons, such as to manage page views. Your browser usually erases session cookies once you exit your browser. “Persistent cookies” are more permanent cookies that are stored on your computers or mobile devices even beyond when you exit your browser.

Device Data means information concerning a device you use to access, use, or interact with the Site, such as operating system type or mobile device model, browser type, domain, and other system settings, the language your system uses and the country and time zone of your device, geo-location, unique device identifier or other device identifier, mobile phone carrier identification, and device software platform and firmware information.

Non-Identifying Information means information that alone cannot identify you, including data from Cookies, Pixel Tags and Web Beacons, and Device Data. Non-Identifying Information may be derived from Personal Information.

Online Communities means, collectively, our social networking pages or accounts, forums, bulletin boards, discussion groups, chat rooms or other methods of communication that may be offered on or linked through the Site.

Other Programs means special programs, features and functionality on our Site or other co-branded websites with Business Partners that we reasonably control and that have special use terms applicable to such special programs, features and functionality.

Other Sources means sources of information that legally provide Ideel with your information, and which are outside the scope of this Privacy Statement at the time of collection.

Personal Information means information about you that specifically identifies you or, when combined with other information we have, can be used to identify you. This includes the following types of information:

Contact Information: your name, postal addresses, email addresses, social networking website user account names, telephone numbers, or other addresses at which you are able to receive communications.

Relationship Information: information you provide that enables us to determine lifestyle, interests, and activities, including location information related to your state/province, city, or neighborhood; areas of interest, the types of deals that interest you, information collected through your interactions with social networks, demographic information (e.g., birth date, age, gender); information about persons for whom you have purchased Ideel vouchers as gifts or who have bought Ideel vouchers as gifts for you; and information about friends who refer you or whom you have referred;

Transaction Information: information you provide when you interact with us and the Site, such as the Ideel vouchers you are interested in, purchase and redeem; email and other communications; and how you interact with Business Partners and our Vendors; and

Financial Information: information collected from you as needed to process payments for Ideel vouchers or other products or services that you buy, or as provided by you to administer your participation in optional services and programs, such as your payment card number, expiration date, and card verification number.

Pixel Tags and Web Beacons means tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed specific actions.

Third-Party Ad-Servers means Vendors and other third parties that provide the technology to place ads on websites and track ad performance.

Vendors means, collectively, third parties that perform business operations on behalf of Ideel, such as transaction processing, billing, mailing, communications services (e-mail, direct mail, etc.), marketing, data processing and analytics, servicing, collections, or ad management.

Last Updated September 3, 2015