ideel Privacy Policy

ideel is concerned about your privacy and your experience using our service. This privacy policy describes how we gather, store, and use information about you. This policy applies to the ideel Sales, the main ideel website (, and all other sites that end in If you have any questions or concerns, please contact us at

Please note that you may link through the ideel website to other third party websites. Such sites are not controlled by ideel, and this privacy policy does not apply to these third party sites. You should review the privacy policy of any website you visit online.

What information does ideel collect?

ideel collects data about you using a number of methods: (1) through your participation in our Sales; (2) on the ideel website and through our mobile applications; and (3) through marketing partners. We may collect data through other channels in the future, but for now, these are the primary ways through which we gather data.

The data we gather about you can vary according to the method through which the data is gathered. When you participate in a Sale, we gather information associated with the telephone (this may be a mobile or land-line phone). If you successfully win an item from a Giveaway or purchase an item during another type of sale, we gather additional information to enable shipping and confirmation of the item and your eligibility. The information we gather, regardless of the channel through which it is gathered, may include your name, address, email, phone, demographic data, ideel usage data, connection data associated with your mobile devices or computer, and service provider data. We may gather additional personal or non-personal information in the future and we may also combine non-personal data (such as ideel website usage) with personal information.

ideel does not intentionally gather data from or about children. Minors are not permitted to participate in ideel Sales.

What are cookies, and how do we use them?

When you visit the ideel website or use our mobile applications, we may collect certain information by automated means, such as cookies and web beacons. Cookies are small text files that allow us to recognize your browser as you move through the ideel website and other sites. We use cookies to personalize your experience on the ideel website. We also use cookies to understand how you use our site and to tailor content and offers to you when you visit the ideel website. Importantly, cookies are used to manage the contents of your shopping basket as you purchase items. Cookie information may be linked to your personal information for all of the purposes described above.

From time to time, ideel may allow other companies to deliver a cookie while you are on the ideel website or using our mobile applications. These cookies (third party cookies) will always be delivered on behalf of ideel. In some cases, these third party cookies will be used to collect website usage and traffic information. In other cases, they may be used to collect information relating to advertising and content that you see and actions that you take on the ideel site and on other websites that you visit, such as pages views and site navigation patterns.

ideel and its partners may also use web beacons. Web beacons are clear pixels served by another party on to the ideel website. Web beacons will be used for generally the same purposes as cookies on the website.

What do we do with your information?

ideel uses the information we collect about you to process all aspects of Sales and other ideel services. We also use the information to analyze and enhance our overall marketing communications and efforts. ideel does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

  • We provide the information to trusted partners who work on behalf of or with ideel under confidentiality agreements. These companies may use your personal information to help ideel communicate with you about offers from ideel and our marketing partners. However, these companies do not have any independent right to share this information.
  • We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims, or if we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of ideel's terms of use, or as otherwise required by law.
  • We will transfer information about you if ideel is acquired by or merged with another company.

Where is your information stored?

ideel primarily operates in New York, but given the expansive nature of the Internet and our programs, we may store your data in numerous locations around the United States.

We want you to consent to how we use your information.

The entire ideel experience is based upon us sharing information with you and you sharing information with us. We need to receive information from you in order to process entries and purchases in our sales. Prior to becoming a member of ideel, we will get your consent to our terms of use, remind you to review our data practices (as described in this privacy policy). We will also remind you when you participate in a Sale– we want to make sure that you understand our programs and privacy policy.

If you ever want to terminate your relationship with ideel, please send us an email at . We will stop your participation in any Sale that you are currently participating in, but will retain and use your data as otherwise described in this privacy policy.

We protect your information.

We only collect and use your information in accordance with this privacy policy and we maintain appropriate safeguards to ensure the security and integrity of the information you have provided. In addition, we will take reasonable steps to assure that third parties to whom we transfer any personal information will provide sufficient protection of that information, including our international e-commerce partners.

California Privacy Rights.

If you are a California resident, you may request that we provide to you (i) a list of the categories of personal information about you that ideel has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request, (ii) the names and addresses of such third parties, and (iii) if the nature of the third parties’ business cannot reasonably be determined from their names, examples of the products or services marketed, if known to ideel, sufficient to give you a reasonable indication of the nature of the third parties’ business. To submit your request, please email, with the subject line "California Privacy" and your request in the body of your email.

Accessing our website from outside the U.S.

If you live outside the United States and you use the Site or provide us with Personal Information directly via the Site, your information will be handled in accordance with this Privacy Statement. By using the Site or giving us your Personal Information, you are directly transferring your Personal Information and Non-Identifiable Information to us in the United States. The United States may not have the same level of data protection as your jurisdiction. However, you agree and consent to our collection, transfer, and processing of your Personal Information and Non-Identifiable Information in accordance with this Privacy Statement. Regardless of where we transfer your information, we still protect your information in the manner described in this Privacy Statement.

ideel uses Vendors to process and fulfill orders from outside of the United States. Prior to the transfer of any data to the Vendors, customers will be presented with the Vendors’ terms.

What if your information changes?

You can visit My Account at to change any of the personal information we have gathered.

Where do I go with questions?

Send us an email at , or write us at ideel, 620 8th Ave, 45th floor, New York, NY, 10018.

Privacy policy updates

We may update this privacy policy from time to time and without prior notice to you. Whenever we make a change, we will post the updated policy on this site and we encourage you to check our policy periodically.

Last Updated February 20, 2015